Hyunwoo Kim

• Founding member of Moloco Commerce Media — built the business from the ground up, revolutionizing e-commerce advertising with an LLM-based personalization engine
• Closed 15 commerce media deals in Korea — accounting for over 50% of the total client portfolio — establishing MOLOCO as the dominant player in the Korean retail media market
• Delivered thought leadership at major conferences including DMS (Digital Marketing Summit) and Max Summit, leading multiple sessions on the future of retail media

• Joined as MOLOCO's first Product Manager, scaling the business through ad product development, publisher network expansion, partnership management, advertiser sales, and PR/Marketing
• Led product feature planning and UX/UI design for the official launch of Moloco Cloud (predecessor of Moloco Ads), a self-serve AI-powered DSP
• Planned and launched the Wemakeprice AMP ad platform — Commerce Media's first pilot project

Monetization Strategy Planning

• Lead formulating and executing monetization strategy, focused on advertising for mobile contents platform 'Pikicast'
• Building and developing ad platform, serving mobile/native advertising product

DA(Display Ad) Product Planning

• Planned and implemented the development of new products, such as mobile, video and display ad
• Planned and drived enhancement for display ad platform of 'naver.com'

Account Service Division

• Responsible for planning and managing ₩8+ billion advertising budget in accounts
• Collaborated with clients to design effective marketing campaigns, throughout on/offline media
• Consulted with clients to determine communication goals and objectives and provided innovative solutions that met or exceeded client's expectations
• Developed marketing campaigns with top clients including Daum Communications, CJ Cheil-jedang, CJ Entertainment and CJ Media

Brand Marketing Consulting Division

• Planned brand comm. strategy for several clients, including SK Telecom, ADIDAS, SK Broadband, and KT&G
• Designed and executed various kind of research for analyzing brand performance

Marketing Team

• Supported organizing '2007 Google Korea CMO Summit'
• Analyzed each product of Google and produced marketing materials

• Researched and analyzed quantitative data for consulting projects
• Produced slides on consulting reports

System Management Division

• Managed web based internal communication portal system of Hansol group served by HPUX
• Developed add-on web services for portal system using PHP
• Conducted sales of enterprise IT devices: middle server, network equipment